A robust CRM platform, addressing the specificities of five logistics businesses, and unifying the vision and sales processes of teams distributed across more than 60 countries, cannot be built overnight. With a team consisting of around ten business experts, architects, developers and trainers, EI-Technologies has completely redesigned GEODIS’s CRM. We interviewed Fouad Sassine, Chief Operating officer, GEODIS main point of contact and operations manager.
A customised team GEODIS's ambition at the beginning of the project is clear: change the paradigm of its CRM and initiate an in-depth digital transformation. For EI-Technologies as for GEODIS, the project is colossal: "First and foremost, we had to define processes and an organisation that would allow us to reach a common solution, then to implement and improve it in a transparent manner, to meet the deadlines and to make sure the sales forces of the group would remain operational", Fouad Sassine explains. EI-Technologies mobilised around ten experts, full time, to win the RFP. "We have invested in a…
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