The development of B2B and B2C commerce is part of Salesforce’s strategic focus for 2021. Natasha Maalouf, Senior Manager – Skills Marketing & B2B Commerce at EI-Technologies, gives us the keys to customer knowledge by decoding for us the innovations announced during Dreamforce 2020 and the perspectives of the Marketing Cloud solution.

As part of its “Ambition 2023” strategy, GEODIS focuses on organisational transformation to increase its sales revenues significantly. A mutation that this global French logistics leader could not accomplish without providing its teams with a unified view of its clients and a common sales management solution. With the help of EI-Technologies, GEODIS developed a custom Salesforce CRM tool, whose deployment, started in November 2019, to end in 2021. We asked Olivier Voisin Chief Technology Officer at GEODIS about the project:

A robust CRM platform, addressing the specificities of five logistics businesses, and unifying the vision and sales processes of teams distributed across more than 60 countries, cannot be built overnight. With a team consisting of around ten business experts, architects, developers and trainers, EI-Technologies has completely redesigned GEODIS’s CRM. We interviewed Fouad Sassine, Chief Operating officer, GEODIS main point of contact and operations manager.