La cartographie réalisée par EI-Technologies pour recenser les Independent Software Vendors (ISV) à forte valeur ajoutée a fortement évolué. Cette progression fulgurante est notamment liée à la maturité grandissante des entreprises en la matière. Explications.

The development of B2B and B2C commerce is part of Salesforce’s strategic focus for 2021. Natasha Maalouf, Senior Manager – Skills Marketing & B2B Commerce at EI-Technologies, gives us the keys to customer knowledge by decoding for us the innovations announced during Dreamforce 2020 and the perspectives of the Marketing Cloud solution.

A robust CRM platform, addressing the specificities of five logistics businesses, and unifying the vision and sales processes of teams distributed across more than 60 countries, cannot be built overnight. With a team consisting of around ten business experts, architects, developers and trainers, EI-Technologies has completely redesigned GEODIS’s CRM. We interviewed Fouad Sassine, Chief Operating officer, GEODIS main point of contact and operations manager.