Dreamforce 2020: Analysis & Inside Story
The Dreamforce 2020 conference was held in December 2020 and for the first time ever 100% virtually. Fabrice Schwertz, Salesforce Sales Director at EI-Technologies, a subsidiary of the Cognizant group, looks back at Salesforce’s key announcements on this occasion.
Marketing Cloud: what developments for 2021?
The development of B2B and B2C commerce is part of Salesforce’s strategic focus for 2021. Natasha Maalouf, Senior Manager – Skills Marketing & B2B Commerce at EI-Technologies, gives us the keys to customer knowledge by decoding for us the innovations announced during Dreamforce 2020 and the perspectives of the Marketing Cloud solution.
Customer service as a pillar of performance with Service Cloud
In the age of digital transformation, customer service is a differentiating factor for companies. By optimising Service Cloud, Salesforce aims to improve the customer experience and business performance. Thi-Tuyet Nguyen, Senior Manager – Skill Service Cloud at EI-Technologies, provides an update on the solution and its new features announced at Dreamforce 2020.