Salesforce: “A powerful and common tool to increase our sales force”
As part of its “Ambition 2023” strategy, GEODIS focuses on organisational transformation to increase its sales revenues significantly. A mutation that this global French logistics leader could not accomplish without providing its teams with a unified view of its clients and a common sales management solution. With the help of EI-Technologies, GEODIS developed a custom Salesforce CRM tool, whose deployment, started in November 2019, to end in 2021. We asked Olivier Voisin Chief Technology Officer at GEODIS about the project:
“We have invested in a flexible and very available team for GEODIS”
A robust CRM platform, addressing the specificities of five logistics businesses, and unifying the vision and sales processes of teams distributed across more than 60 countries, cannot be built overnight. With a team consisting of around ten business experts, architects, developers and trainers, EI-Technologies has completely redesigned GEODIS’s CRM. We interviewed Fouad Sassine, Chief Operating officer, GEODIS main point of contact and operations manager.
Co-construction and agile method: the two key dimensions of the Salesforce deployment for GEODIS
Since April 2019, EI-Technologies has been supporting GEODIS group in the gradual implementation of a Salesforce CRM platform. We asked Romaryc Pelissié, Chief Technical Officer (CTO) and Fabien Hyvonnet, Customer Experience Manager to tell us more about the project challenges.