The Dreamforce 2020 conference was held in December 2020 and for the first time ever 100% virtually. Fabrice Schwertz, Salesforce Sales Director at EI-Technologies, a subsidiary of the Cognizant group, looks back at Salesforce’s key announcements on this occasion.

As part of its “Ambition 2023” strategy, GEODIS focuses on organisational transformation to increase its sales revenues significantly. A mutation that this global French logistics leader could not accomplish without providing its teams with a unified view of its clients and a common sales management solution. With the help of EI-Technologies, GEODIS developed a custom Salesforce CRM tool, whose deployment, started in November 2019, to end in 2021. We asked Olivier Voisin Chief Technology Officer at GEODIS about the project:

A robust CRM platform, addressing the specificities of five logistics businesses, and unifying the vision and sales processes of teams distributed across more than 60 countries, cannot be built overnight. With a team consisting of around ten business experts, architects, developers and trainers, EI-Technologies has completely redesigned GEODIS’s CRM. We interviewed Fouad Sassine, Chief Operating officer, GEODIS main point of contact and operations manager.